About Toby Goodman
With a music career spanning over 20 years, Toby is well-versed in supporting world-class performers prepare and perform. He has been hired to play for a Rolling Stone, a Bee Gee, a Spice Girl, and on various theatre and TV shows.
He discovered a way to use podcasts to help grow business and has since been sought out by leaders in arts, science, healthcare, and business to consult on podcast and wider content and communication strategy.
He wrote the book, ‘Narrow Podcasting’ Make profitable connections and grow your business without paid ads, sponsors, or thousands of listeners. It became a best-seller and has since spoken on the method at major conferences in the USA and UK.
His work with former head of NOAA and NASA Astronaut Dr. Kathy Sullivan has led to supporting over 100 episodes of her podcast ‘Kathy Sullivan Explores…’.
Today, he works with a handful of leaders in science and healthcare on positioning, communication and content harvesting. He is learning every day how to harness the power of AI, helping them identify opportunities, keep communication human, and propel the mission.
He still plays drums and lives with his family near London, UK.
How To Use Decoy Podcasting to Win Those Prize Clients that will Transform Your Business Profits This Year
In the pursuit of transforming business profits, the strategic use of podcasting has emerged as an unexpected yet remarkably effective tool. "Decoy Podcasting for Winning Prize Clients" is an engaging presentation that uncovers the hidden potential of podcasting as a means to attract and secure high-value clients. This session delves into the art of cultivating an environment that magnetizes top-tier clients, fostering genuine connections through powerful questioning, and achieving unparalleled business growth.
How to identify your best clients
How to curate an environment that attracts your best clients
How to ask powerful questions that create deep relationships
The Human Content Harvester
In the age of information overload, creating meaningful and high-quality content has become both a challenge and a necessity. "The Human Content Harvester" is a compelling speech that delves into the art of crafting valuable content in a world saturated with noise. Attendees will discover the strategic approach to producing content that not only captures attention but also resonates with audiences on a deeper level. This presentation goes beyond conventional tactics, offering insights into harnessing the potential of both human creativity and AI technology. By exploring the intersection of these forces, attendees will gain a fresh perspective on content creation, team collaboration, and technological integration.
● How to create high-quality content without just making noise
● How to create a more cohesive team
● How to leverage the power of AI without fear
Make profitable connections and grow your business without paid ads, sponsors, or thousands of listeners. There’s a lot of nonsense on the internet. But one of the most pervasive myths around podcasts is that you need paid ads, sponsorship, or hundreds of episodes in the can to make them successful. Not only is that not true, but most people’s idea of success is actually just fame. If you’re anything like me, maybe you’d prefer to grow a wildly profitable business without having to “put yourself out there”.
How to Create High Quality Content Without Making Noise
Discover how to effortlessly manage content creation, filter out irrelevant noise, and harness the power of content harvesting for marketing and internal needs. Unlock remarkable results with a contrarian podcasting method and gain insights from a best-selling book on narrow podcasting. AI ensures accurate, unique content, empowering your leadership journey.
● Effortlessly manage content creation as a busy leader.
● Filter out irrelevant noise for focused communication.
● Implement contrarian podcasting for remarkable results.
● Use AI to sharpen content accuracy and eliminate misinformation.
● Background in supporting music legends drives communication.
● Harness content harvesting for business growth and authority.
● Time-saving benefits for building strong relationships.
What People Are Saying…
Dr. Kathy Sullivan
Astronaut, Diver, Geologist
"Thank heavens I met Toby Goodman when I was thinking about launching a podcast. His insights about 'pod-lationships' and his clever method made my podcast a powerful relationship-building tool. If you want to go beyond self-promotion and really have an impact, his method is for you."
Julian Treasure, The Sound Agency
"Toby’s innovative and clear-sighted method, a podcast can powerfully help grow any business quickly and directly by creating unique spaces for human connection with existing and potential customers. Brilliant, approachable and practical."
"Toby and his team helped me launch my podcast, Profit for Coaches, and they mean the world to me. I wouldn't be doing this if it weren't for Toby and the elite-level support he provides."
Throughout the pandemic period, podcasts exploded in popularity. So you’re right to think about creating one yourself.
But most of these shows are either pure entertainment or vanity projects. Narrow Podcasting shows you how to run a podcast that actually grows your business. By focusing on not the quantity of listeners, but the quality of the relationships you build.
There’s a lot of nonsense on the internet. But one of the most pervasive myths around podcasts is that you need paid ads, sponsorship, or hundreds of listeners to make them successful. Not only is that not true, but most people’s idea of success is actually just fame. If you’re anything like me, maybe you’d prefer to grow a wildly profitable business without having to “put yourself out there.” In this book, I’ll show you how you can get “in there” with the right people and leave them wanting more.
"By harness the power of podcasting, businesses can cultivate a loyal community, share their expertise in an intimate yet scalable manner, and orchestrate the harmonious growth of their brand."
- Toby Goodman